The search for authenticity in consumer culture

Or, The Unbearable Lightness of Being

Milan Kundera begins his novel Immortality with a description of a gesture made by a woman he is observing at a swimming pool. This woman, who we will come to know as Agnes in the story, smiles and waves at the lifeguard who has just been giving her swimming instructions. Continue reading “The search for authenticity in consumer culture”



“McMindfulness.” I wish I had coined the term. It would be nice to be able to make a claim to originality. But coming across the term is almost good enough. It provides a name for a phenomenon that I didn’t even know needed one, and makes it real. I came across the term for the first time today. I don’t think anyone knows who coined it.  It’s kind of like “neoliberalism.” Suddenly there is a name for something you know is a problem — an important problem that can be difficult to put your finger on. Continue reading “McMindfulness”